Another Study Demonstrates The Importance of Networking for Success

Another Study Demonstrates The Importance of Networking for Success

A study released by professors from the University of St. Andrews concludes that having the right accent and background goes a long way towards making sure that your resume (or “CV” as the Brits call it) shows up in front of person who can actually get you hired for a job in the entertainment industry.

Author : Jamila Akil

Author's Website | Articles from

If you’re trying to get a job in the entertainment industry, it helps if you know someone–or if you have the “right accents, hairstyles, clothes or backgrounds to join the best networks.” A study released by professors from the University of St. Andrews concludes that having the right accent and background goes a long way towards making sure that your resume (or “CV” as the Brits call it) shows up in front of a person who can actually get you hired.

The idea that your social circle plays an important role in your career advancement is nothing new. It has long been known that the best way to find a job is through word-of-mouth. Many job listings are never even officially publicly posted because the positions are filled by friends and acquaintances who know people who work for a company that is hiring; once the grapevine brings in qualified job candidates who have already been informally vetted, many employers won’t then go through the costly and time-consuming process of trying to find more people who are possibly qualified for a job.

According to an excerpt of the UK entertainment industry study from Deadline.com:

For minorities, women, and those who are not well-connected, the lack of access to the social circle of people who already work in the industry makes it more difficult to break into high-profile positions in the entertainment field such as producer and director.

Without a formal system for assessing skills, the profession turned to word-of-mouth and personal knowledge when hiring staff. “Most jobs were gained through friends and friends of friends,” the researchers say. “Openings were rarely advertised and producers and directors tended to rely on the grapevine.”

Many of the staff inherit contacts in the industry, the researchers say, noting that “a surprising number of informants were married to others in the industry”. In one case the mother of one producer-director “had produced a prestigious BBC series so it was ‘natural progression’ for him to enter the industry through her network.”

“Others obtained work through indirect contacts. One researcher got her first post because her father, a fire safety inspector, knew a fire safety inspector in TV, who in turn knew a sympathetic unit manager. A production manager broke through a cycle of no replies from cold-calling CVs when she realised a distant relative was related in their turn to the managing director of a major independent production company.”

Even if you weren’t born “posh”, it’s never too late to start networking. Take every opportunity you can to go out and meet people. Learn to socialize and network. The next person to get hired for that plum position could be you–if you work on positioning yourself a well-connected social web now.

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AJ2011 2310 pts

This is true. My sister got her last 3 jobs through our Godfather and her fiancee's friends. 

 

 

Shulamit 1982 pts

truth. and who knew I had a penchant for networking?  a lot of times we do not realize the gold we have in front of us. you'd be surprise. and these days with meetup.com you can definitely get into circles w/o having the right pedigree so to speak

dani-BBW 1784 pts

This is very, very true. I don't work in Hollywood, but I have friends who manage a business tied to the entertainment industry. And coming from Corporate America, what I see from people in the industry astounds me. If someone can vouch for you with the right people, that's all you need to get your foot in the door (ignoring highly technical positions). And if you sell yourself and/or make it where they really like you, it does not matter if you have appropriate skills, experience, personality, etc. This is been mind-boggling for my friends, who have business and scientific backgrounds, and we see now why so many celebrities run into trouble with taxes, contracts, etc. But to the point of the OP, they quickly learned if they want their business to succeed, getting endorsements from the right people was everything and they now build in social time - just to mingle with people. And also, BE NICE TO EVERYONE. They've gotten some good info and nice breaks from random people they were polite to, who ended up mentioning they knew a person who did X at Y and could probably help them...

Ricky T 481 pts

 dani-BBW I really like this response. Maybe you can write an article on what you just touched and post here....

Law Wanxi 5792 pts

 Ricky T 

Maybe you could write one about  關係 (关系)?  

Toni_M 18817 pts

This is so true, just look at the entertainment industry. Practically gone are the days of the unknown talent. Even if someone becomes famous after mass exposure on the internet (Justin Bieber), it's only through the help of someone already established taking interest in them (in his case, Usher) that allows them to really explode.

 

But aside from that more recently it's a lot of nepotism and family connections. Look up a lot of young talents, and you'll find that they are either related to someone already famous or in their chosen industry or their family has a lot of influence and connections behind the scenes.

 

Wonder why that beige and overrated young star keeps getting breaks even when it's obvious he/she can't really act? Wonder how certain pop stars have broken out despite being rather lacking in the vocal departments? Because I think more than ever it's become more about the connections than the talent. Which may explain why Hollywood roles are as "white" as ever and so many minorities are having trouble finding work: Many of these connections go back decades, and even now, an extremely few persons of color and or women have those deep-rooted connections that open doors.