20 Cruelty-Free Beauty Brands That You Must Try!

Cruelty-Free Beauty Brands

Cruelty free and vegan brands are becoming more and more popular as the years has gone by! If you don’t know what cruelty free means it simply means that companies do not test on animals!  Now days so many companies, Youtubers, and celebrities are coming out and talking about it. After researching a ton of cruelty-free brands for myself, I thought, I would share some of my ultimate favorite ones that are cruelty free, some are affordable, and very high quality.

I love that you can find tons of makeup brands from high to low that does not test on animals. So if you are searching for some new beauty brands why not try these 20.


One thing I learned as I researched, is if a makeup brand is sold in China its most likely tested on animals. China makes it a policy that if you sell in China you have to test on animals! So make sure you are looking at the back of your packaging to see where it is made!

1. Cover FX

I first fell in love with this makeup brand through my Ipsy bag with a matte face primer. It was so smooth and felt amazing on my skin. This company specializes in working with skin of all types. Cover FX’s Total Cover Cream Foundati0n is available in 28 shades which blows my mind!!! This brand is 100% vegan. Also try their new Cover Drops as your perfect highlight

2. Makeup Geek

I’ve been wanted to try Makeup Geek from sometime now! Their eyeshadows are exceptional! They have high quality formula for a cheap price! They also have blushes and vegan and cruelty-free brushes

3. It Cosmetics

I’ve just started hearing about It Cosmetics just a while back so I’m late to the bandwagon. However, this brand helps to not only cover but treat skin problems like rosacea. This company is mostly about a flawless base and also specializes in skincare too!

4. Milani

These are so good quality and very affordable! I’ve been eyeing their blushes for a while! If you are looking for an affordable yet high quality and cute packaging this is your brand!

5. Essence

I’ve just bought some of these products and I’m already in love! Check out my makeup post I did using all Essence products. These are available online at Ulta, Target and their website! I’m obsessed with their ombre blush!

6. Kat Von D

Its no surpise with this brand is cruelty free! Kat Von D specifically wanted her cosmetics to be animal abuse free! This brand has so many great quality products. I’m in love with the Lock it Concealer. That concealer is my first ever buy from their!

7. E.L.F

This brand is my all time favorite and now I love it more knowing its on the cruelty free list! Their products range from $1 on up! Although, I do suggest going up in prices to get good quality! I absolutely love their blushes! Note that not all of the brushes are cruelty free so just check the back of the packaging to see for sure!

 8. Sugar Pill

These are for the girls that love bright colorful makeup from eyeshadows to vegan brushes and lashes! Their eyeshadows are very pigmented and its all made in the U.S.A!

9. Anastasia

Another brand I’ve finally gotten on the bandwagon for! I’m in love with their dip brow pomade. So if you are looking for brow products that are amazing with great quality Anastasia would be your go to! They have also branched out into contouring and highlighting and even eyeshadow palettes!

10. Wet’nWild

My favorite brand of all time! I started with these eyeshadows way back before I knew what blending was! There inexpensive and perfect for beginners or girls on a budget. The even got some amazing brushes now available too also cruelty-free!

11. Sonia Kashuk

This brand is available at tons of Targets across America. Its high quality and very affordable!

12. ColourPop

Just jumped on the bandwagon for this one finally! I bought 3 liquid lipsticks that I’m obsessed with! Next is to get their highly pigmented eyeshadows!

13. Too Faced

Too Faced makes it no secret that they are cruelty free especially with tons of adorable videos to match! There brand caters to more natural makeup wearers dreams! I’m in love with the Better Than Sex mascara as my go to!

14. BH Cosmetics

I was an avid fan of BH Cosmetics especially as a beginner makeup enthusiast and still am! So I’m happy to know that I started off good! They’re brand is so affordable and perfect for beginners!

15. The Balm

Being sent so many from Ipsy I’ve come to love this brand! I love the packaging and the makeup has great quality and really pigmented! A lot of girls(mostly light complexions) are loving the Mary-Lou Manizer. However, you can find so many great products that fit your skin complexion.

16. Cailyn Cosmetics

This is another brand that I was introduced to in my Ipsy bag. They have a ton of mineral makeup that you’ll love!

Skin Care

17. Tatcha

This is more the skin care side of things but had to share it since I’ve seen so many girls recommending it! This is more on the expensive side of skin care but if you have a bit of extra money I say splurge girl! Try out their Dewy Skin Mist I’ve seen Michelle Phan raving about!


Who knew even nail polish companies tested on animals…not me! Here are 3 that are my faves!

  • 18. Butter London-Gorgeous colors but they also have cosmetics too!
  • 19. China Glaze-inexpensive and my first ones I’ve ever bought!
  • 20. Julep-You can get a subscription for this one each month!

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